To see the details about your subscribers, you can click the tab "Subscribers and Segment" on the left slide panel in the App.
On the "Subscriber and Segments" page, you can see three sections.
- Number of Active Subscribers: total number of active subscribers
- Subscribers (Current Month): number of new subscribers in the current month
- Unsubscribes (Current Month): number of unsubscribes in the current month
The App automatically segment all the subscribers into different groups. The segmentation is done based on subscriber activities and our algorithm. The same subscribers can be in multiple groups. For example, the subscriber can be in "Recent visit subscribers" group and "Price sensitive subscribers" group at the same time.
You can utilize the segmentations to optimize the performance of your promotion campaigns. To be specific, you can create different promotions for different groups. For example, you can have a campaign to target the "price sensitive" group with a bigger discount, and have another campaign to target "price insensitive" group with a smaller discount.
3. Subscribers list:
This list has the details about the subscribers, such as the the country they are from, the device they use, the last time they visited your store, etc. All details are available with the Professional plan (starts from $0.00/mo). These data provide more insights to shop owners.