Most images can be replaced with a different image when your store is set to a different language by using the “Image translation” tool available on all paid plans. You can find the image within the tools, and upload a replacement, as shown below:
We also have a video introduction for this tool available here: Translate My Store - Image Translation & Localization - YouTube
Images embedded in product descriptions or blogs can be translated by altering the translation in the “source” view in the manual translation tool text editor. If you have any
Product images, and Hero images cannot be translated.